I just had a chat with Arlen Hansen, who does investor relations for Tirex Resources Ltd. (TSXVenture:TXX). Their Golden Slogan Contest has received over 1500 entries so far!

This is an outstanding response in a very bearish market for junior mining companies. Very few mining companies understand how to use the Web 2.0 toolkit.

If the CEO of your company is showing up on paid BNN spots or in-flight videos, make sure to ask them if they have a Web 2.0 strategy. If they don’t, the company is flushing YOUR money down the toilet.