Since I’ve chosen to isolate myself from the outside world by quitting Facebook, LinkedIn, Twitter, and Instagram, I’ve been paying attention to former tech insiders who are shining a light onto how these platforms operate (http://humanetech.com/). When I search for something, I don’t usually worry that a few possibilities are excluded... but maybe I should.
Today the inverse of that happened when my wife decided she wanted to shop a Marina Rinaldi store in the stylish Polanco District of México City. We took an Uber to the correct place on the map... but the store was missing. We spent a frustrating 20 minutes wandering around, but even when we were 10m away from the “store location”, we could not find it. We could not find it because the store wasn’t there. The virtual world is quite enticing but it isn’t perfect.
Uber has used more than one vendor for its GPS (TomTom, Google, Mapbox, Microsoft, and they purchased deCarta recently) so there’s a lot going on behind the screen. I read an article on TripAdvisor where a driver in Mexico City was using 3 different GPS apps at once because the accuracy changed in different areas.
After a great lunch at Contramar, we regrouped and tried a different store location. This time we were dropped off at the posh “El Palacio de los Palacios" (The palace of all palaces). The Rinaldi store was not easy to locate because of multiple floors and department stores with multiple brand stores within but Julia easily cut through those obstacles.
"El Palacio de los Palacios" ("The palace of all palaces") is an amazing building.