Jim Letourneau's Blog

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The New Oil Patch

But there is a clear strategic lesson here for upstream oil and gas companies: winning in this game over the long term is not about waiting for prices to rise. As in any other rapidly changing industry that reluctantly welcomes new entrants, staying competitive is about being unrelentingly paranoid about offering a better or equal product at progressively lower cost.

From an interesting column by Peter Tertzakian - leaning towards the Cheap Oil Forever side of the ledger. It must be tough to be a Peak Oil proponent these days.