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Jim Letourneau's Blog

Investing, Technology, Travel, Geology, Music, Golf. I think that covers it.

Go See "One Week"

Canada's scenery makes for a stunning backdrop in the road movie, One Week. It was only fitting to leave the theater last Saturday night and experience heavy snowfall and limited visibility. You don't have to be Canadian to appreciate this movie, but incorporating Tim Horton's "roll up the rim to win", the Stanley Cup, Gord Downie of the Tragically Hip, the Trans Canada Highway (and associated statues of Canadian icons like Wawa's goose and Sudbury's nickel), Alberta badlands, and surfing in Tofino make it a must see for anyone curious about the Great White North. The film also features a great soundtrack by independent Canadian artists.

Promotion for the movie is using comments from YouTubewhich is a groundbreaking tactic that will certainly be copied by other marketers.