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Jim Letourneau's Blog

Investing, Technology, Travel, Geology, Music, Golf. I think that covers it.

North Americans are not "winers"

Despite the development of North American vineyards and their marketing efforts, North Americans are still not consuming as much wine per person as many European countries. It looks like there might be a correlation with climate though. The Economist puts it to an old division between beer-swilling Anglo Saxons and wine-sipping southern Europeans. Luxury wines have been making great inroads in North America and some would argue that dollar volume is a more important metric.

I think we can put a bullet in that trend, along with lighting cigars with flaming 100 dollar bills and eating desserts with gold leaf in them.



Per capita wine consumption by country

from The Economist