Jim Letourneau's Blog

Investing, Technology, Travel, Geology, Music, Golf. I think that covers it.

The Best Stock Idea I've Ever Seen

This isn't really about my best stock idea.

It is about how newsletter writers like to use hooks to draw people into using their services. "The Best Stock Idea I've Ever Seen" is a compelling subject line. Excellent copy writing. However the article that followed didn't actually provide the name of the company. This can be frustrating - good copy writing is compelling, it gets us curious, we want to know the answer!

Frustrated or intrigued by email teasers from investment newsletters and advisers? We solve them and track their performance here

Enter The Stock Gumshoe

I often do a bit of Google research when I get a newsletter sales email and can usually figure out which company is being touted. Now I'll just go to Stock Gumshoe first.